Banners

Banner ads you got to love them...or hate them. Banner ads are those ads that are usually found on the side, top, or bottom of a website. For the most part these ads go by unnoticed, as shown in the picture to the left (red shows the most viewed areas, while the blue shows the least viewed areas). As you can see the areas where banner ads are located are hardly viewed. To read the whole study on banner blindness click here. I think that banner ads tend to get on people's nerves, especially the poorly and cheaply made ones.

Of course there are also those ads that are someone just can't help but look at. For example, here are some banner ads from T-Fal, Answer Insurance, and RedX Club. Even these ads which are supposed to get the consumer to interact with them can be easily ignored. The one that stands out the most is the one for RedX Club and that is pretty much because it deals with sex. These banners are significantly better than those ads that show insurance rates or the ones that offer you "free" ipods. I don't mind banner ads as long as they are creative and you can tell that some effort was put into their creation. Like I said in my last posting I can't totally hate something that I hope to be a part of in the future.